It was created to introduce Japanese culture to expatriate foreigners who were unfamiliar with the country.
[1][2] It was published in English, Chinese, and Spanish editions.
[3] The offices of the publisher, Look Japan Ltd, were in the Asahi Seimei Hibiya Building in Yurakucho, Chiyoda, Tokyo.
[1] Jay Brushart of the Portsmouth Daily Times said that the format of Look Japan was similar to that of TIME.
[4] Ed Gibson of the Harlan Daily Enterprise said that Look Japan was "a slick publication, a lot like People that offers the non-Japanese a most interesting look at the country and its people.