He was the founder of the Official Monster Raving Loony Party and served as its leader from 1983 to 1999, during which time he stood in numerous parliamentary elections.

[7] As a singer, he variously worked with Keith Moon, Jeff Beck, Jimmy Page, Ritchie Blackmore, Rob Jevons, Charlie Watts, John Bonham, Noel Redding, Mitch Mitchell and Nicky Hopkins, and is known for his recordings with Joe Meek including "Jack the Ripper" (1963).

[8] In the 1960s, inspired by Screamin' Jay Hawkins, he changed his stage name to "Screaming Lord Sutch, 3rd Earl of Harrow", despite having no connection with the peerage.

During the 1960s Screaming Lord Sutch was known for his horror-themed stage show, dressing as Jack the Ripper, pre-dating the shock rock antics of Arthur Brown and Alice Cooper.

Accompanied by his band, the Savages, he started by coming out of a black coffin (once being trapped inside of it, an incident parodied in the film Slade in Flame).

[9] Despite a self-confessed lack of vocal talent, Sutch released horror-themed singles during the early to mid-1960s, the most popular being "Jack the Ripper".

Sutch tired of the station, and sold it to Calvert, after which it was renamed Radio City and lasted until the Marine Broadcasting Offences Act came into force in 1967.

[11] He founded the Official Monster Raving Loony Party on 16 June 1982 at the Golden Lion Hotel in Ashburton, Devon,[14] and fought the 1983 Bermondsey by-election.

At the Bootle by-election in May 1990, he secured more votes than the candidate of the Continuing Social Democratic Party (SDP), led by former Foreign Secretary David Owen.

In 1999 Sutch starred in a Coco Pops advert as a returning officer announcing the results of its renaming competition.

He is survived by a son, Tristan Lord Gwynne Sutch, born in 1975 to American model Thann Rendessy.