[4][5] Fifty celebrities live together in a luxurious estate that is isolated from the outside world, as they compete in a series of elimination challenges until one of them wins up to US$350,000.

The competition is under the command of a mysterious game master, El León (The Lion), with the help of his assistants: foxes, dogs and rabbits.

The series allows viewers to have the opportunity to be part of the game and win cash prizes by supporting their favorite celebrity.

Locura del León (Lion's Madness) is a group competition where the celebrities must work together to accomplish a challenge and win money for the jackpot.

Introduced in season 2, the players who were eliminated during the week compete against each other and the winner will return to the competition knowing who voted for them to stay and who didn't.