It covers people, food, lifestyle, culture, entertainment, fashion, and news relevant to southern California.

The magazine began life as the Southern California Prompter in 1960, co-founded by grad student Geoff Miller (1936–2011; husband of actress Kathryn Leigh Scott) and ad executive David Brown.

The site covers local politics and breaking news to commentary and coverage of the cultural and food scenes.

[5] Christopher Gialanella joined Engine Vision Media as president and publisher of Los Angeles, Orange Coast, Pasadena , and So Cal Design in April 2023.

[6] The magazine covers "people, food, culture, arts and entertainment, fashion, lifestyle, and news" relevant to southern California.