[1][7] Los Angeles Apparel was founded by Dov Charney in 2016 in Los Angeles, California after he was terminated from American Apparel by its board due to numerous allegations including sexual harassment, racism, and sexual assault.

[10][11] Charney bought fabric, computers, sewing machines, and other equipment from American Apparel in the bankruptcy sale.

[7][10][14][15] In an effort to emphasize the importance of the workers who produce the apparel, their names and faces were printed on the labels of shirts back in 2017.

Charney was able to sidestep the initial lockdown measures and keep employees from unemployment benefits by reopening as an essential business making and selling masks.

[19] Similar to the values held by American Apparel, the corporate identity has a commitment to "sweatshop free" manufacturing.