"Lose It" is a song co-written and recorded by American country music singer Kane Brown.

"[1] Brown officially released the single in June 2018, following an Instagram post he made in March that featured him dancing to the song's chorus with his dog.

[3] The song is about the emotions felt around the narrator's lover, saying that he "lose[s] it" in her presence.

Of the lyrics, The Boot writer Liv Stecker said that "the first verse launches, coaching a romantic prospect to offload distractions.

The lyrical theme switches in the chorus, as Brown admits that he's the one losing it, when she's all in.