[3] According to Brown, the song was initially not intended to be a duet, he said: "Once we decided on adding a woman to "What Ifs," I knew that I wanted Lauren to sing it, and, of course, she killed it.

[7] It reached number one on Hot Country Songs in October 2017, ending the record breaking 34-week reign of Sam Hunt's "Body Like a Back Road".

[4] The single became the third most-consumed country song of 2017, with 1,551,000 units including streams (599,000 in pure sales) sold in the year.

[13] The official music video for the song was directed by P. R. Brown and produced by Steve Lamar.

[14] An earlier lyric video was first released on May 4, 2017, and shows Brown and Alaina cruising down a road.