Lose Yourself is the third extended play (EP) by South Korean girl group Kiss of Life.

The EP includes a range of musical styles such as pop, hip hop, R&B, and Latin.

[1] Member Haneul added "It's like being so engrossed in a drama that you can't hear anything else and "When you're completely focused on one thing, nothing else matters.” [1] At the end of 2023, Kiss of Life released their second mini-album, Born to Be XX, after which they released two singles in 2024, Midas Touch and Sticky, and discussed plans for a world tour starting at the end of 2024.

On October 15, Kiss of Life released Lose Yourself, appeared at Yes 24 Live Hall in the Gwangjin District of Seoul to promote the mini-album, and unveiled a music video for the lead single, "Get Loud".

[8] The release preceded the group's world tour, Kiss Road, which began on October 26 in Olympic Hall.