[1] The owner of Lossa Engineering, Jay LaRossa was born in San Fernando Valley, California, on September 9, 1970.

He opened his first business customizing cars and trucks in 1998 and gained recognition with vehicles appearing in magazines from US to Japan.

Jay's shop built several high end vehicles for aftermarket companies to be displayed at the yearly SEMA Show.

He has appeared on the first aired episode of Monster Garage, "White Trash", and then worked for Jesse James at West Coast Choppers before starting his second business venture, Lossa Engineering.

Jay and his shop Lossa Engineering will also be featured in an upcoming TV series (airing October 1, 2010) focused solely on Café Racers and the lifestyle.