According to French journalist Nicolas Beau, Bel Hadj was able to work with two of Ben Ali's nephews after the end of his rule, and to reach Rached Ghannouchi, the leader of Ennahdha.
In an interview granted to the Tribune de Genève on April 28, 2018, Lotfi Bel Hadj stated:[4] It is not Tariq Ramadan that I'm defending.
It is the presumption of innocence and the MuslimsOn March 12, 2019, Bel Hadj's foundation organized a symposium on political communication in Tunis, with the participation of experts such as Thierry Saussez (former adviser of Jacques Chirac, Alain Juppé’ and Nicolas Sarkozy), Emmanuel Dupuy (President of the Foresight and Security Institute in Europe), Jean-Christophe Gallien (professor at Paris-Sorbonne University) and Marc Bousquet (specialist in institutional communication and politics with African and French leaders).
[5] In March 2019, Jeune Afrique released that Bel Hadj is in talks with Tahya Tounes, the new political party of Youssef Chahed the Tunisian Prime Minister, for possible collaboration in view of the upcoming elections.
Lotfi Bel Hadj is the founder of the reputation agency ‘UReputation’, specialized in online lobbying and includes 75 employees in Tunisia.
[12][13] In February 2022, Jean-Baptiste Soufron, a lawyer specialized in public and digital liberties and the first legal director of the Wikimedia Foundation, expressed through the press, as a defense of UReputation, that he was attacking Facebook for personal data violation.