Taking its name from its parent company, Lotte Corporation, it currently has franchises in Japan (sold to Zensho Holdings), South Korea, Indonesia, Vietnam, Cambodia, Laos, and Myanmar.

In 2005, Genichi Tamatsuka, the former president of Fast Retailing Co. (which operates the Uniqlo brand), was appointed as chairman and CEO during a management restructuring in 2005.

In January 2021, the square shrimp double burger, which was released for a month for limited sales, announced that it would sell it as a regular product due to favorable responses.

[12] Lotteria entered the Chinese market in 1994 and mainly centered in Beijing, but it ended operation in 2003 due to a lack of popularity among potential customers.

In 2008, Lotteria restarted business in China with new operation strategies that specifically targeting Yanbian Korean Autonomous Region, other stores are located in cities like Beijing, Qingdao, Yantai and Shenyang.

[19] From 2008, perhaps as a response to McDonald's strategy to become more upmarket, Lotteria began a campaign to change "the image of our stores to create a mood similar to a cafe, geared toward the health-conscious as well as female customers".

[20] Since 2003, the South Korean government has required a 50-to-100 Won deposit to be levied against all disposable cups sold in restaurants to ensure that they were returned to be recycled.

Specialized receptacles thus exist (for liquids, paper, uneaten food, plastic, and other general waste) at all Lotteria restaurants.

In addition, Lotteria also charges a fee of 50-to-100 Won on bags as is the norm for most Western-style stores and other shopping venues in South Korea.