No Brand Burger

No Brand Burger (Korean: 노브랜드 버거; RR: Nobeuraendeu Beogeo), is a fast food hamburger chain based in South Korea.

[3] The name was borrowed from No Brand (이마트 노브랜드), a private label of Emart.

The hamburger patties and vegetables are supplied from its parent company, Shinsegae Foods.

[8] It was announced in 2024 that Shinsegae Foods would focus its efforts on No Brand Burger, while ending its operation of Smoothie King Korea.

However, one observer argued that the brand's presence was fairly low, as they had so few locations.

No Brand Burger's menu item