They began 18-months of research, alongside British academics, resulting in Lottie; a doll based on the proportions of an average 9-year-old girl (with the exception of her head, which is larger to allow more hairstyling play).
Having secured a grant from Enterprise Ireland's High Potential Start-Up Fund, Arklu were able to move and expand their business.
The winning design, Superhero Lottie, was produced based on the drawing by 6-year old, Lily, from Ohio, and was independently judged by the Brave Girls Alliance.
She emailed Arklu, explaining her idea, and in collaboration with the European Space Agency, and help from Dr Karen Masters (female astronomer at Portsmouth University),[15] Stargazer Lottie was created.
[17] TrowelBlazers is a group of female archaeologists, geologists and palaeontologists, who aim to promote STEM pursuits, past and present.
[18] The books are an extension of the Lottie, Finn and Friends collection – covering the adventures of the children over a range of topics including friendship, family and childhood.
Arklu was quick to respond to the call, with 25% of Lottie dolls with glasses, and agreeing to make future ranges more disability representative.
[25] Lottie, Finn and friends have been well received within the toy community since their launch, having secured over 20 awards across multiple years and product ranges.