(a backronym for Listeners of Urban Dialect[3]) is a record label founded by Steve Rifkind and Rich Isaacson in 1991.

The label signed numerous artists such as Wu-Tang Clan, Big Pun, Mobb Deep, Prodigy, Krayzie Bone, The Beatnuts, M.O.P., Tha Alkaholiks, Pete Rock, Lil' Flip, Three 6 Mafia, Project Pat, Xzibit, Twista, Dead Prez, The Dwellas, and The X-Ecutioners.

In February 1995, Mobb Deep released "Shook Ones, Part II" as their first single for The Infamous.

Further singles from album included "Survival of the Fittest", "Temperature's Rising", and "Give Up the Goods (Just Step)".

The album's second single, "Drop a Gem on 'Em" was notable for being a response to 2Pac's diss track "Hit 'Em Up" during the height of the East Coast–West Coast hip hop rivalry.

His debut album, Capital Punishment was released through Loud in April 1998 to critical acclaim and commercial success.

As a result of the switch, Mobb Deep's fourth studio album, Murda Muzik was delayed and heavily bootlegged in the process.

In March 2002, Sony Music would cease Loud operations, leaving the artists of the label to sign elsewhere.

[5] In June 2007, Sony Music resurrected the label, after which Rifkind would buy it back, making it a subsidiary of SRC.

Making Axel Leon the first person to be signed to Loud after Rifkind left Universal.

[8] In 2020, Loud Records announced a re-launch of the label to be fully independent, giving clients the ability to own their masters.