The company was founded by Louis Erard and André Perret and produced its first watches in 1931.

[1] Founded in La Chaux-de-Fonds as a watchmaking school[2] in 1929, Louis Erard first sold watches under its brand in 1931l.

Using mechanical movements from Sellita and Valjoux, Louis Erard has shipped over 200,000 watches from Le Noirmont,[5] including collaborations with Leeds United Football Club[6] and Ultima Sports sports cars.

This layout was designed in mid-18th century for master clocks to offer the most accurate time readings available.

In 2020 the brand contracted high-end watchmaker Vianney Halter who then designed "Le Regulateur" complication piece, which features amongst Louis Erard 'Excellence' watch collection.