Louis Jay Meyers' (June 21, 1955 – March 11, 2016) was an American festival organizer and co-founder of South By Southwest.
[1] Meyers was the event’s primary music booker until he sold his share in the event after the 1994 conference, citing stress and health concerns.
[4] From 2005 to 2013, Meyers was executive director of Folk Alliance International.
[5] Meyers was admitted to a hospital on March 10, 2016 and initially was diagnosed with blood clots.
[6] He then died of a suspected heart attack the next day at his home,[7] at the age of 60.