[1] The label's LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear, shoes,[4] perfumes, watches, jewellery, accessories, sunglasses and books.

[9] Louis Vuitton has faced some episodes of criticism: continuous targeting due to its failures in ceasing forced labour,[10][11][12] alleged mistreatment of its models in 2017,[13] and a series of strong polemics in Barcelona, Catalonia (due to sponsoring the 2024 America's Cup) that involved an administratively opaque fashion show,[14][15][16] significant damages in the Park Güell's UNESCO World Heritage Site,[17] and multiple citizen protests against the company.

[6][21] Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese Mon designs in the late Victorian era.

"[27] An LVMH spokesman told the satirical magazine Le Canard Enchaîné: "We don't deny the facts, but regrettably the author has exaggerated the Vichy episode.

Finally, the auction at the International Film Festival in Venice, Italy, where the vanity case "amfAR" designed by Sharon Stone was sold, with the proceeds going to the Foundation for AIDS Research (also in 2000).

[21] By 2001, Stephen Sprouse, in collaboration with Marc Jacobs, designed a limited-edition line of Vuitton bags[21] that featured graffiti written over the monogram pattern.

Murakami also created the Cherry Blossom pattern, in which smiling cartoon faces in the middle of pink and yellow flowers were sporadically placed atop the Monogram canvas.

By 2005, Louis Vuitton reopened its Champs-Élysées store in Paris designed by the American Architect Eric Carlson and released the Speedy watch collection.

[49] For six consecutive years, Louis Vuitton was number one of the 10 most powerful brands list published by the Millward Brown Optimor's 2011 BrandZ study with value of $24.3 billion.

[6] LVMH, Vuitton's parent company, has described "Some 60 people at various levels of responsibility working full-time on anti-counterfeiting in collaboration with a wide network of outside investigators and a team of lawyers.

[56][57] Louis Vuitton has been operating in China for 30 years and nowadays the country is the main market for the French maison, boasting about 40 offline stores nationwide.

[61] An LVMH spokeswoman interviewed by New York Magazine said that Louis Vuitton were forced to take legal action when Plesner did not respond to their original request to remove the contested image, nor to the subsequent cease-and-desist order.

A part of the music video for the song "Do Somethin'" shows fingers tapping on the dashboard of a hot pink Hummer with what looks like Louis Vuitton's "Cherry Blossom" design bearing the LV logo.

Britney Spears herself was not found liable, but a civil court in Paris ordered Sony BMG and MTV Online to stop showing the video.

Facing this accusation, the barbershop owner said he had no means to tackle Louis Vuitton and may have to close down his shop which has been operating for one year in a remote local district on Hong Kong Island.

Some users of Twitter began to tweet memes using the quote "If I don't steal it, someone else will" from a repatriated Israeli citizen who had recently gone viral for trying to illegally occupy the home of a Palestinian.

[72] In 2017 Louis Vuitton made headlines for producing a men's collection using prints similar to those of the Basotho blanket and to the designs of Thabo Makhetha-Kwinana, a controversial move that sparked accusations of cultural appropriation in South Africa and Lesotho.

[73][74] The Louis Vuitton company cultivates a celebrity following and has featured famous models, musicians and actors, such as Lea Seydoux, Jennifer Lopez, Keith Richards, Kim Kardashian, Madonna, Sean Connery, Matthias Schoenaerts, Angelina Jolie, Gisele Bündchen, Mikhail Gorbachev, JO1 and David Bowie in its marketing campaigns.

It previously relied on selected press for its advertising campaigns (frequently involving prestigious stars like Steffi Graf, Andre Agassi and Catherine Deneuve) shot by Annie Leibovitz.

However, Antoine Arnault, director of the communication department, has recently decided to enter the world of television and cinema: The commercial (90 seconds) is exploring the theme "Where will life take you?"

[78] In 2021, French actress and Louis Vuitton house ambassador Lea Seydoux wore a custom designed dress by Nicolas Ghesquière to the James Bond No Time to Die premiere in London.

[97][13] Few years later, in May 2024, a strong polemic was reported by the media due to the fashion show organized by Louis Vuitton in Barcelona, Catalonia, as a result of its main sponsorship in the 2024 America's Cup hosted in this city.

The company managed to organize the event inside the Antoni Gaudi's authored gardens Park Güell, declared as a UNESCO World Heritage Site, despite the public regulations that strictly limited its activities to "scientific and educative purposes".

[99] The tension between the public opinion, the City Council and the organizer quickly escalated the immediate days before the show, especially after the neighbors knew that both the park and the nearby streets would remain closed during the event[98][99][100] and due to the lack of transparency in the whole process.

[14] It alleged a non-disclosure agreement, while representatives of the mayor, Jaume Collboni (Socialists' Party of Catalonia), defended the show as a "positive promotion for the city to the world".

[14] Both the evenings before, and during the day of the fashion show, hundreds of inhabitants protested in the flagship Louis Vuitton shop of Barcelona (Passeig de Gràcia) and in the outskirts of Park Güell.

[16][101] They blocked the access of the shop and displayed banners such as "Your luxury, our misery",[101] celebrated cassolades,[102] and demonstrated few times in front of the gardens' main doors against the company and the City Council.

[16][104] At the arrival of the show attendants to the venue on May 23, hundreds of protesters, mostly activists, neighbors, and families, gathered in the surroundings of the park and attempted to peacefully trespass the police cordon.

[19][20][105] The tension increased and the demonstration ended with police charges, while the event (Cruise 2025 Collection; in Catalan Col·lecció Creuer 2025)[19][20][105] was finally celebrated in the Sala Hipòstila of Gaudi's park premises.

[106][107][108] During the gala reception of the show, VIP guests by Louis Vuitton were, however, photographed by the media mocking and even mooning the outside protesters from a viewpoint of the park.