[2] The 703-foot (214 m) tall skyscraper was projected to cost $490 million and contain a 1-acre (0.40 ha) public plaza and park, condominiums, lofts, a hotel, retail shops and a museum.

[4] The original intent of the project was to house a "contemporary art museum, restaurants, retail stores, 85 luxury condominiums, 150 lofts, a 300-room hotel, office space and a 1,100-car underground parking garage."

The project originally contained approximately 1,200,000 square feet (110,000 m2) of space, nearly twice the size of AEGON Center, 300,000 sq ft (30,000 m2).

[4] The $380 million project that featured a fairly radical skyscraper concept would have engulfed the West Main district, also known as "Museum Row" for its diverse collections of exhibitions.

At the time of its unveiling, the University of Louisville was negotiating with the developers to move its Master of Fine Arts program into the complex.

Several, including Louisville's mayor, Jerry Abramson, raised concerns that the skyscraper would "separate itself" from the district due to its size and style.

The announcement also stated that the project would contain a 246-room Westin Hotel, the addition of 14 luxury condominiums for a total of 99, a 140,000 sq ft (13,000 m2).

In the revisions, the number of lofts was lowered from 150 to 117 because the University of Louisville's Master of Fine Arts program was intending to move to Museum Plaza;[1] this would have given the school additional room.

The hotel also lost 50 rooms in the process, but the addition of a ballroom, fitness center, spa, restaurant and bar would have made up for the difference.

The money would have reimbursed Museum Plaza officials for construction costs regarding a new floodwall and the River Road extension, among other public work improvements.

[12] On February 1, 2007, Mayor Jerry Abramson intervened, urging the Museum Plaza developers and opponents of the room tax to reach agreement "within 48 hours".

[13] One day later, agreement was reached between the Convention and Visitors Bureau, hotel and tourism industries and Museum Plaza officials regarding the tax proposal.

On March 2, 2007, House Bill 549 passed by a 79–13 vote that allowed the state to provide funding for one fourth, or $130 million, of the Museum Plaza project.

[16] The finalized list of features included: A "string of shops" would have been constructed behind the three facades that were saved at 615-621 W. Main Street, providing an entryway over the floodwall into Museum Plaza.

[17] It suggested a few improvements for the project, including: The city landmarks committee also recommended that an obelisk at Fort Nelson Park (Seventh and Main streets) remain at its current location.

The developers cited as the cause vibrations from digging tools at the site that shook nearby 19th century Main Street structures.

A news conference was held at the site, on June 25, and an announcement was made that a $100 million HUD loan application was to be filed, in July.