Organisers presented it as ‘non-conformist’[1] and promoted bands and produce from Kent.

They included:- The festival was held over three days with more acts than the first event.

Acts included:- Took place over the 10–12 July weekend with an extra Rockaoke,[3] and Meadow with open-air theatre and petting zoo.

Acts included:- There were 10,000 visitors and a new Main Stage, the Cow Shed becoming the Dance Arena.

Acts included:- Over the weekend of 7-8 July 2012 with restricted sale of youth tickets.