Rance Love Oliver II (arranged as LoveRance; born September 6, 1989) is an American rapper, record producer and DJ from the San Francisco Bay Area.
[1] He joined the hip hop group HBK Gang prior to its release, which was led by the song's producer, Iamsu!.
Oliver signed with Interscope Records following its success, although the label only released its follow-up, "Akup" (featuring Tyga and Problem), before parting ways with the rapper.
gained wider radio airplay, Oliver was signed to Interscope Records by the label's then-executive Larry Jackson in late 2011, and both aforementioned guest performers were replaced by 50 Cent for the song's re-release as a single.
[8] The group's manager, Chioke "Stretch" McCoy, stated that: [The song's release was in] the pre-streaming era, a weird time — I didn’t know how it would all change, but I knew the consumption of music was changing"[9] His debut mixtape, Freak of the Industry was released in December 2012 and contained guest appearances from Tyga, Problem, and Omarion; it failed to garner any further commercial response, along with his subsequent releases.