Love Is... is a comic strip created by New Zealand cartoonist Kim Casali (née Grove) in the 1960s.

[1][2] The cartoons originated from a series of love notes that Grove drew for her future husband, Roberto Casali.

[1] One of her most famous drawings, "Love Is...being able to say you are sorry", published on February 9, 1972, was marketed internationally for many years in print, on cards and on souvenirs.

At the height of their popularity in the early to mid 1970s, the cartoons were earning Casali around five to six million dollars annually.

[3] Roberto Casali was diagnosed with terminal cancer in 1975 and Kim stopped working on the cartoon to spend more time with him.

Casali commissioned London-based British cartoonist Bill Asprey to take over the writing and drawing of the daily cartoons for her, under her pen name.

The caption for each strip begins with the phrase "love is..." in the upper left corner, with the thought completed at the bottom, below an illustration, usually of the man and the woman who are the main characters.