It received positive reviews and spawned the singles "Leave a Trace", "Clearest Blue", "Never Ending Circles" and "Empty Threat".

[14] That same month, Lauren Mayberry "accidentally" confirmed this and revealed the album's title in an interview, which has been since deleted.

[19] According to an article from The Independent, the band opted for more universal topics instead of introspection during production, jotting down ideas in a notebook whenever an opportunity passed.

In an interview with Entertainment Weekly, the band described their work with Kurstin as "the most pop stuff we've done and also the most aggressive and vulnerable at the same time".

[24]The album's lead single, "Get Out", premiered on BBC Radio 1 on 31 January 2018, where Annie Mac dubbed it the Hottest Record in the World; it was released the same day.

[25] The second single, "My Enemy", featuring vocals from Matt Berninger of The National, was named Zane Lowe's World Record when it premiered on Beats 1 in 28 February, after the tracklist and artwork reveal.

[32] Love Is Dead debuted at number seven on the UK Albums Chart, selling 11,763 copies in its first week.

The tour officially started on 25 May 2018, with a free show at House Of Vans in London to celebrate the release of their album, but an early album release party held at iHeartRadio Theatre in New York[59] and other two previous shows (19 May 2018 - The Josie Dye One Year Anniversary Show at Danforth Music Hall in Toronto and 21 May 2018 - Elsewhere, Brooklyn, NY) are generally considered as part of the tour based on their common setlist and stage design.

For the very first time since their formation, the band added a live drummer, Jonny Scott, to their touring lineup.

The solution was to create 15 touring lighting pods containing 16 Elation Fuze Par Z120 which allowed them to adapt to each venue's limitations.

The most visible elements of the floor package were three custom-built pieces comprising two crosses and a balancing symbol that mimic the artwork created by Warren Fu for the Love is Dead album cover.