Originally started as an indie club night in 2003, it became a record label representing mainly Perth bands in 2006.
Love Is My Velocity is Helen McLean, Keong Woo, Katie Lenanton and Matt Giles.
Until August 2007 the label exclusively released split 7 inch vinyl singles containing one song each from two upcoming bands.
The first was "Bird" / "City Walls and Empires" by The Bank Holidays and Institut Polaire, the second was "Wow" / "It's All the Same to Me" by the Tucker B's and Airport City Shuffle, the third was "Holidayz" / "Hard on a Man" by Josh Fontaine and Joe Bludge, and the fourth and most recent single was "Hot Property" / "I've Got Your Soul" by 7 Day Weekend and Sugar Army.
The cookbook features recipes provided by 48 local Perth bands and artwork by 60 emerging artists.