Love Kraft is the seventh studio album by Welsh indie rock band Super Furry Animals, released on 22 August 2005 through Epic Records in the United Kingdom.

The album was recorded in Spain with producer Mario Caldato Jr and was something of a departure for the band, with all members contributing songs and lead vocals alongside Gruff Rhys who had been main songwriter for the Super Furries until this point.

[1][2] In selecting tracks for Love Kraft a conscious effort was made by the band not to choose songs on their individual merit but rather to pick those which went well together in order to create as cohesive an album as possible.

The album's name was taken from a sex shop, Love Craft, near the Cardiff offices of the Super Furries' management team and is also a nod to American horror writer H. P.

[9] Of the "30-40" songs written by band members the group chose "the more introspective ones" which meant that some of Rhys's tracks were left off the album as they were "energetic and poppy" and "didn't really fit in with everybody else's work".

According to Rhys the band toyed with the idea of using Latin musical elements and had fantasies of "Marcos Valle doing backing vocals, and getting Rogerio Duprat to arrange the strings" but ultimately thought it would be a "bit too embarrassing" and actively tried not to make a "Brazilian sounding" record.

[16][18] Uncut was similarly impressed calling the album "perhaps the defining record of [the band's] career" while Yahoo Music UK thought Love Kraft was "perfect pop".

[19][20] The NME had reservations however, stating that although the album is "easily as engaging and full of the wild possibilities of pop music as anything else in their peerless canon" it is "not quite up there with Radiator due to its brace of shonky ballad filler ("Cloudberries" and "Cabin Fever")".

[17] Writing for Allmusic, Stephen Thomas Erlewine was largely impressed with Love Kraft but admitted to being disappointed that it is "merely a very good Super Furry Animals effort, with few surprises outside of its alluring sleek".