Placid Casual is the Cardiff based record label set up in 1998 by Super Furry Animals.
According to the label's website "Placid Casual retains an amateur status and an a&r policy of blatant nepotism.
"[1] The Independent has described the label as an "enterprise run by passion not for profit".
[2] Super Furry Animals released their Welsh language album Mwng on the label before leaving to sign with Epic Records.
[1] Gruff Rhys also released his debut solo album, Yr Atal Genhedlaeth, on the label in 2005.