On September 26, 2006, AFI appeared on Total Request Live to premiere the music video.

The band appears in a snowy forest and they die one by one, leaving lead singer Davey Havok as the only remaining member.

Havok dies and is shown sinking into the water at the end of the music video, with the mysterious woman.

The video (directed by Marc Webb) was said to be inspired by Quentin Tarantino's Kill Bill: Volume 1 duology and Tim Burton's Sleepy Hollow.

It features five quick flashes as well, the first four containing frames from videos AFI made during their "5 Flowers" mystery that ended with fans receiving secret passes to shows in April 2006.