The Dutch media group partnered with a number of local institutions, including the Indira Gandhi National Open University for Love Matters.
[4] In 2013, Love Matters took the decision to expand to China, where it is commonly taboo for people to openly talk about sex and sexual problems.
[5] When Love Matters and their partners in China carried out a survey in Beijing, it found that 47% of the young people had never received formal sex education.
[7] The platform aims to tackle many taboos within Middle Eastern culture, which in general doesn't offer sex education within schools.
[8] While Love Matters approach goes against many traditional views in countries such as Iran, Pakistan and Egypt, it has been accepted by many as a social tool for sex education, especially for females in the region.
The framework of the site is to answer many general questions that Indians may have, while also providing tools such as an encyclopaedia of sex terms to promote self-learning.
The Love Matters concept received recognition in 2013 from the World Association for Sexual Health, following its expansion to various locations globally.
After receiving the award, a member of the awarding panel stated in an interview that he believed Love Matter carried out “innovative work in reaching a large number of young people in challenging settings.”[11] In recent times, Love Matters was mentioned by the United Nations as part of their advice manifesto for their guidelines on reproductive health.