In 2021, the song charted across Europe, Australia, Latin America, and New Zealand, reaching number one in India, the Netherlands, Norway and Switzerland, and gained popularity across TikTok.

It was shot in Lagos and was directed by TG Omori, it surpassed 34 million views after a month of release on YouTube.

[10] CKay's Spotify monthly listeners increased to over 34 million following the rising popularity of the song, it also has been subject to five remixes.

[11] Various covers performed around the world with different instruments and sung in a variety of languages most notably Hindi, French and Spanish have also been uploaded on social media platform attracting their own popularity, the song trended across TikTok and in the middle east and Asia, it also soundtracked over three million TikTok videos and was subject to many local variants.

[citation needed] A dance routine for the song was created by TikToker Tracy Joseph, which has been used in several videos by people participating in the #Lovenwantitichallenge.