Tracy participated in the signing of Josh Kempen,[2] Locnville, Mango Groove, Janie Bay,[3] Dr Bone, Zahara,[4] Julanie J,[5] Masandi,[6] Faith K, CKay,[7] and Diamond Platnumz, with a 360 partnership deal between WMG, and WCB Wasafi.

Thembi is to report directly to WMA managing director and senior vice-president of special projects in sub-Saharan Africa Temi Adeniji.

[15] On 5 July 2022, Warner Music Group, Blavatnik Family Foundation, and Social Justice Fund announce the launch of the SJF Repertoire Fund, an eight-year $10M initiative that allows WMG employees in participating regions to get involved, making Warner Music Africa, one of its team to receive $1M to be disbursed in Sub-Saharan Africa, by nominating local organizations for grants from $5,000-$15,000 USD.

[17] With the goal to amplify the voices of African artists and creators on the global stage, while fostering innovation and inclusivity within the region’s dynamic creative landscape.

The development also enables Warner Music to expand its operations in Francophone Africa, serving local artist communities there and connecting them to its global network.

[21] On 18 May 2022, Warner Music Group announced a new 360 partnership deal with Diamond Platnumz and his leading independent record label WCB Wasafi.