The song was performed by the band The KMG's, which was internally selected by the Walloon broadcaster Radio Télévision Belge de la Communauté Française (RTBF) in February 2007 to represent the nation at the 2007 contest in Helsinki, Finland.

In 2006, Kate Ryan represented the country with the song "Je t'adore", placing twelfth in the semi-final and failing to advance to the final.

The Belgian participation in the contest alternates between two broadcasters: the Flemish Vlaamse Radio- en Televisieomroeporganisatie (VRT) and the Walloon RTBF.

On 20 February 2007, the broadcaster announced during the La Une programme Bonnie & Clyde, hosted by Jacques Mercier and Armelle Gysen, that they had selected the band The KMG's to represent Belgium in Helsinki.

[4] The song the KMG's would perform at the contest, "Love Power", was released online by Flemish broadcaster VRT on 23 February 2007 and officially presented to the public the following day during the VivaCité radio programme Tip Top.

[5][6] The song was written by member of the band Wakas Ashiq along with Paul Curtiz, and was the first Walloon entry performed in English.

[9] According to Eurovision rules, all nations with the exceptions of the host country, the "Big Four" (France, Germany, Spain and the United Kingdom) and the ten highest placed finishers in the 2006 contest are required to qualify from the semi-final on 10 May 2007 in order to compete for the final on 12 May 2007.