Other celebrity participants have included Lorenzo Lamas and Larry Hagman, Robert Patrick, and musicians Lynyrd Skynyrd.
The 2009 Love Ride was cancelled due to poor ticket sales and problems with sponsors, both attributed in part to the recession that began in 2008.
[2][3] In 1993, Erwin W. Wyrsch brought the idea of a motorcycle charity event, inspired by the American Love Ride, to Switzerland.
In the meantime, Love Ride Switzerland has become the largest one-day charity motorcycle event in the World.
Regular guests include, for example, Susanne Klee, Peter Sauber (F1 team boss), the band Gotthard, Michel von Tell, Freddy Nock, Marco "Büxi" Büchel, and Grisu Grizzly.