Love So Soft

"Love So Soft" is a song by American singer Kelly Clarkson, from her eighth studio album, Meaning of Life (2017).

Upon its release, "Love So Soft" has received a positive response from music pundits, some of whom praised Clarkson's vocal performance.

[5] To emulate a soulful sound that gives tribute to classic R&B while still sounding contemporary, Atlantic Records Chairman Craig Kallman commissioned several members of the American soul band Earth, Wind & Fire, led by Verdine White and Gary Bias, to perform in the song's recording.

[9] "Love So Soft" was first released by Atlantic on September 7, 2017, on digital and streaming music platforms as the lead single to Meaning of Life, accompanied by another track "Move You" as its B-side.

Time correspondent Raisa Bruner wrote that the song "works as a nice showpiece for Clarkson's voice",[20] while Rolling Stone's Jon Blistein described it as brassy, and along with "Move You", as galvanic.

[9] Reviewing for 'Forbes, McIntyre has initially expressed reservation for Clarkson venturing into trap territory, but remarked that the worry will be only momentary, as its horns aid to bring the soul the song needed.

[1] Describing it as musical follow-up to Duffy's "Mercy" (2008), he also noticed that the song didn't have the immediate punch her previous lead singles "Since U Been Gone" and "My Life Would Suck Without You" did, but wrote that that appears to be the point—which is to present an older, wiser, and more experienced Clarkson.

[32] The video presents Clarkson and her background vocalists performing the track in various settings, including a whitened Southern cornfield and a mountaintop luxury abode.

[33] Featuring special visual effects made by Timber VFX, its scenes depict Clarkson at different themes of how love can come across — from explosive and defiant, to bold, sexy & sassy.

Midway through its production, Timber extended the scene's settings to feature various setups, which required to be filmed using motion control and in front of a green screen.

This resulted to what Post magazine described as a "whimsical exposition of Clarkson in various settings, synchronized with the soulful, jazzy notion of the song".

Clarkson performing "Love So Soft" at the 2017 Invictus Games closing ceremony. [ 10 ]
Behind-the-scenes animation of making the music video "Love So Soft", In this scene, Clarkson and her backup singers, clad in green garments, are filmed using green screen and motion control photography , which were layered together using digital visual effects. [ 30 ] The final composite shots were then included in the final edit of the music video. [ 30 ] Various music critics have praised the use of visual effects to complement Clarkson's performance of the track. [ 8 ] [ 9 ] [ 20 ] [ 31 ]