[7] Robert Crawford, for Rolling Stone magazine, described it as "an open-armed anthem that calls for peace in a time of civil unrest".

She shies away from making direct references to politicians or unfair legislation, leaning instead on an "all you need is love" sentiment that goes down easily and inoffensively on both sides of the aisle".

[8] Kyle’s Korner gave a more mixed review of the song, saying that it was “heavily reliant on Underwood’s gravitas to sell people on the sentiment that things need to change, and while she succeeds in doing so, it doesn’t give listeners any ideas as to what they can do to make things better, which is something that a lot of people are yearning for right now.”[9] "Love Wins" debuted at number 90 on the Scottish Singles Chart for the week ending September 8, 2018.

Billboard writes "the video begins with a hopeless-looking group of people walking on a road in a post-apocalyptical setting as Underwood, in a goddess-like orange dress, emotionally leans into the track’s sentimental lyrics.

Underwood looks radiant in her silk dress as she approaches the country’s critical political moment -- touching on themes of immigration and violence, while offering optimistic advice.

As the crowd continues their journey, they find comfort in each other, arriving in some sort of promise land as Underwood chants the chorus.

The video then shifts perspective as the group of people, now a community, rejoice in their newfound land while Underwood, now wearing a white long-sleeve butterfly gown and a face full of colorful make-up, joyfully sings to the crowd.

"[16] On September 13, 2018, Underwood performed the single live as a musical guest on The Tonight Show Starring Jimmy Fallon at Central Park.