The song was released on January 12, 2018, and was recorded to serve as an opening theme for NBC's television broadcast of Super Bowl LII.

[3] Underwood stated that "the main focus was to celebrate athletes at the top of their game, but we also wanted the song to resonate with people in their everyday lives".

[13] The video, directed by Jimmy Lynch, shows a montage of different embodiments of "champions" encompassing range of athletes, students and soldiers alike.

There's also strong references to female empowerment, with clips of shark attack survivor and surfer Bethany Hamilton appearing next to images of the Me Too movement.

The performance was accompanied by the West Los Angeles Children's Choir, who filtered through the audience and made their way to the stage towards the final chorus.