The video for "Love You More" (directed by Sanji) was shot months in advance of its release, in August 2010 in Los Angeles, California.

Shot entirely in black and white, it shows the band dressed in winter clothes, singing to camera in a deserted bar and on Venice Beach at sunset.

JLS performed the song live for the first time on BBC Radio 2, during a special edition of "Weekend Wogan" on 3 October 2010.

The song was also performed on that year's Christmas Day edition of Top of the Pops, T4 Stars of 2010, BBC Switch Live 2010, Loose Women and This Morning.

'Love You More' may be the chalk to 'The Club Is Alive's' cheese – a soulful slowie with no Auto-Tune – but they carry it off with enough swagger and sincerity to avoid slipping into cliché.