"Something New" is a dance song written by Xenomania along with group member Nicola Roberts and Wayne Hector, and produced by Girls Aloud's long-time collaborator Brian Higgins.
The accompanying music video was directed by Ray Kay, and features a mixture of black-and-white and coloured shots of the entire group, while also showcasing each member in a separate set-up.
[2] However, in July 2009, the group announced that they were taking a year-long hiatus to pursue solo projects but would reunite for a new studio album in 2010; this did not happen, however.
[4] In April 2012, during an interview with Chris Moyles on Radio 1, Cheryl Cole revealed the girls had been in talks to regroup for the group's tenth anniversary later that year.
No No No..." (2007), and thought that "Something New" echoed the group's previous single, "Something Kinda Ooooh" (2006), not only because of the title, "but it also has the same slightly demented feel to it, all distorted backing vocals, strange rap sections and a brilliantly effortless chorus that soars out of an amazing bridge bit.
[12] Susana Novo Vásquez of The Huffington Post stated that "the indisputable team of Xenomania/Girls Aloud have been the ones to set the trends over the years for others to follow," adding that the song "continues down that path.
"[17] Vásquez continued saying that the group returned into a moment where the "pop scene ... isn't the same as when they left," but thought that they were "doing it in a very intelligent way: by adopting some of the Calvin Harris electronic massive sound that is current right now, yet creating an intricate song structure.
"[13] Douglas Wolk of Pitchfork Media thought that the track "is a game approximation of the Girls Aloud of seven years ago,"[18] while BBC Music reviewer Ian Wade concluded that, "as its title suggests, Something New is just that, a fanfare-like call to arms announcing the group’s return.
"[16] Rebecca Twomey of Marie Claire said that the group is "on key with the current trend for dance music with their new song," while noting that they have "clearly taken inspiration from Cheryl's Call My Name.
I was hearing the battle cry of enraged queens who will be oppressed no longer; I was watching five young women wearing identical orange mini-dresses, strutting up and down in perfect synchronicity, like catwalk models.
[28] Amidst rumors that Girls Aloud were preparing the release of a new single, Daily Mirror reported that the group reunited for the video shoot on 2 October 2012.
[29] Directed by Ray Kay, the video features a mixture of black-and-white and colored shots, and also showcases each member in a separate set-up – based around a triangle-enthused backdrop, while being accentuated by a projection of light.
The bridge features Harding sitting in front of a white background, wearing a nude bodysuit while abstract images are projected onto her.
Carl Williott of Idolator said the video "matches [the song's] swagger with the UK quintet mugging for the camera, strutting around in those orange dresses and declaring 'We’re the leaders of the pack'.