[49] Created in 2009[50] as part of a campaign to foster fear and paranoia, the conspiracy theory was disseminated by Hindutva publications, such as the Sanatan Prabhat and the Hindu Janajagruti Samiti website, calling Hindus to protect their women from Muslim men who were simultaneously depicted to be attractive seducers and lecherous rapists.
[56] In Myanmar, the conspiracy theory has been adopted by the 969 Movement as an allegation of Islamisation of Buddhist women and used by the Tatmadaw as justification for military operations against Rohingya civilians.
[58] It has extended among the non-Muslim Indian diaspora and led to formation of alliances between Hindutva groups and Western far-right organisations such as the English Defence League.
[59][60] In a piece picked up by the Chicago Tribune, Foreign Policy correspondent Siddhartha Mahanta reports that the modern Love Jihad conspiracy has roots in the 1947 partition of India.
Love jihad in politics has been closely tied to Hindu nationalism, particularly the more extremist form hindutva associated with BJP Prime Minister of India Narendra Modi.
[75] The anti-Islamic stances of many right wing hindutva groups like Vishva Hindu Parishad (VHP) are usually hostile to inter-religious marriage and religious pluralism, which can sometimes result in mob violence motivated by allegations of love jihad.
[79][80] Sree Narayana Dharma Paripalana general secretary Vellapally Natesan said that there had been reports in Narayaneeya communities of "Love Jihad" attempts.
[83] In December 2011, the controversy erupted again in Karnataka legislative assembly, when member Mallika Prasad of the Bharatiya Janata Party asserted that the problem was ongoing and unaddressed – with, according to her, 69 of 84 Hindu girls who had gone missing between January and November of that year confessing after their recovery that "they'd been lured by Muslim youths who professed love.
"[84] According to The Times of India, response was divided, with Deputy Speaker N. Yogish Bhat and House Leader S. Suresh Kumar supporting governmental intervention, while Congress members B. Ramanath Rai and Abhay Chandra Jain argued that "the issue was being raised to disrupt communal harmony in the district.
"[84] During the resurgence of the controversy in 2014, protests turned violent at growing concern, even though, according to Reuters, the concept was considered "an absurd conspiracy theory by mainstream, moderate Indians.
[64] In Uttar Pradesh, the influential committee Akhil Bharitiya Vaishya Ekta Parishad announced their intention to push to restrict the use of cell phones among young women to prevent their being vulnerable to such activities.
[109] Following this announcement, The Times of India reported that the Senior Superintendent of Police in UP, Shalabh Mathur, "said the term 'love jihad' had been coined only to create fear and divide society along communal lines.
[113] Abdul Razzaq Khan, the vice-president of Jamiat Ulama Hind, responded by denying such activities, labeling the comments "part of conspiracy aimed at disturbing the peace of the nation" and demanding action against Maharaj.
[115] In January, Vishwa Hindu Parishad's women's wing, Durga Vahini used actor Kareena Kapoor's morphed picture half covered with burqa issue of their magazine, on the theme of Love Jihad.
[117] In June 2018, Jharkhand High Court granted a divorce in an alleged love jihad case in which the accused lied about his religion and forcing the victim to convert to Islam after marriage.
[126] The NIA examined 11 interfaith marriages in Kerala and completed its investigation in October 2018, concluding that "the agency has not found any evidence to suggest that in any of these cases either the man or the woman was coerced to convert".
[128][129] In the circular (dated 15 January 2020) that was read out in churches on Sunday, it is stated that Christian women are being targeted under a conspiracy through inter-religious relationships, which often grow as a threat to religious harmony.
[131] On 27 September 2020, protests occurred after a young Muslim man attempted to kidnap a 21-year-old Hindu woman near her college campus, and fatally shot her when she resisted.
[47][54] In April 2021, the Gujarat Assembly amended the Freedom of Religion Act, 2003, bringing in stringent provisions against forcible conversion through marriage or allurement, with the intention of targeting "love jihad".
[167] A week after the announcement, the government ordered a probe into the situation by the CID to determine if an organised effort existed to convert these girls and, if so, by whom it was being funded.
[168] One woman, whose conversion to Islam came under scrutiny as a result of the probe, was temporarily ordered to the custody of her parents, but eventually was permitted to return to her new husband after she appeared in court, denying pressure to convert.
[172] In late 2009, Director general of police Jacob Punnoose reported that although the investigation would continue, there was no evidence of any organised attempt by any group or individual using men "feigning love" to lure women to convert to Islam.
[174] In early 2010, the State Government reported to the Karnataka High Court that, although many young Hindu women had converted to Islam, there was no organized attempt to convince them to do so.
[176][177] In early 2010, the state government reported to the Karnataka High Court that although many young Hindu women had converted to Islam, there was no organized attempt to convince them to do so.
[176] On 9 December 2009, Justice K T Sankaran for the Kerala High Court weighed in on the matter while hearing bail for a Muslim youth arrested for allegedly forcibly converting two female students.
According to Sankaran, police reports revealed the "blessings of some outfits" for a "concerted" effort for religious conversions, some 3,000 to 4,000 incidences of which had taken place after love affairs within a four-year period.
[180] In January 2012, Kerala police declared that "love jihad" was "[a] campaign with no substance", bringing legal proceedings instead against the website hindujagruti.org for "spreading religious hatred and false propaganda.
It allowed the NIA to explore all similar suspicious cases to find whether banned organisations, such as SIMI, were preying on vulnerable Hindu women to recruit them as terrorists.
[26] That same month, the Allahabad High Court gave the government and election commission of Uttar Pradesh ten days to respond to a petition to restrain the use of the word "love jihad" and to take action against Yogi Adityanath.
[198] The Bhagwa Love Trap conspiracy theory, which alleges that Hindu men lure Muslim women into relationships with the intention of converting them to Hinduism, has been popularized on social media.