[3] Prior to independent release, the song has been added to BBC Radio 1's B List playlist, receiving frequent airplay throughout December 2013 and January 2014.

[4] The release of the music video caused a surge in popularity and the song entered the UK Singles Chart at number 42 on the week ending 18 January 2014.

On 4 February, Tinie appeared in BBC Radio 1's Live Lounge to perform the song alongside covers of Gorgon City and MNEK's "Ready for Your Love" and Meridian Dan's "German Whip".

[7] The music video for the song was shot from 20–21 November 2013 and released onto Tinie Tempah's YouTube channel on 12 December 2013.

[8] The video was directed by Emil Nava[9] and lasts a total length of four minutes and fourteen seconds.