It was written and produced by Labrinth, with additional production from Nathaniel Ledwidge.

[2] After a series of speculation on social media, Labrinth revealed that it is his song, as well as one of those from his forthcoming album.

Anna Tingley of Billboard felt the song's "heavy, upbeat, synthesized beat" and "Labrinth's crafty lyrics" fits the commercial, as it narrates "the reckless behavior of the commercial's characters".

She predicts that being featured in an Apple commercial "may prove a formative step that launches him into international stardom".

[3] Jon Pareles of The New York Times called it "a zany four-minute romp", praising Labrinth for combining funk, soul, reggae, trap and electro timelessly in the song.