The village of Lovinac is located 35 kilometers from Gospić to the southeast of the greatest Croatian karst field, Licko polje.

At one time, the shortest trade routes from Lika's interior to the sea went through Lovinac.

[3] Directly elected minority councils and representatives are tasked with consulting tasks for the local or regional authorities in which they are advocating for minority rights and interests, integration into public life and participation in the management of local affairs.

The production of clothes and underwear usually takes place during the winter months from prepared wool, flax and hemp.

Some parts of the native costume, especially vests, are decorated with gold or silver coins and toka.