To promote the album, the band toured across North America, Europe and Australia with appearances at music festivals and talk shows.

[2] To promote the album, the band spent most of 2007 touring across North America and Europe through appearances at music festivals and talk shows.

Bassist Matt Maust said that touring exhausted the band and that they were eager to return to the studio to write new material for their next album.

"[3] He also commented that the overall dark tone throughout the album was the cause of constant touring across Europe, but said that it did more good than harm for the band because it led to them crafting songs that weren't written from the perspective of being on the road.

[3] For the techniques used to craft the overall sound of the album, August Brown of the Los Angeles Times described the band foregoing the use of full chords and verse-chorus-verse structures in favor of "distant guitar effects, crunchy bass grooves and smatterings of percussion.

"[7] Regarding the songs from the album, Maust said that lead singer Nathan Willett's lyrics were a mixture of folk tales and topical stories, stating that "a lot of people say the last record was more about yesteryear.

"[3] The thirteen tracks off the album deal with a variety of philosophies and politics that range from contemplating suicide,[8] crisis of faith,[9] alienation,[10] anonymity,[5] public security[10] and job satisfaction.

[17] The album's lead single, "Something Is Not Right with Me", first appeared on the Cold War Kids Myspace page in July 2008 and was given an official release on September 1, 2008, through iTunes.

[22] The second video was a collaboration with director Sam Jones (who had previously directed I Am Trying to Break Your Heart: A Film About Wilco) and his production company Tool of North America.

[31] James McMahon of NME praised the band for their production and songwriting, concluding with "Almost in defiance of poor sales and cult following, CWK and their charming second album embody everything you hoped music might be.

"[11] Rudy Klap of Sputnikmusic gave praise to the production and songwriting, singling out "Golden Gate Jumpers" with having "one of the record's best lyrics and melodies," but was critical of Willett's performance saying that "his voice can turn from interesting and fresh to grating and intolerable with just a few misplaced falsettos.

"[13] Heather Phares of AllMusic was also critical about Willett throughout the album, finding his voice "unfettered to the point of grating ("Something Is Not Right with Me")" and lyrics to be "overworked instead of clever ("Against Privacy")" but found some of the songs carried sharp songwriting skills ("Golden Gate Jumpers") and flair ("I've Seen Enough") concluding that "Cold War Kids deserve credit for their ambitions, but there's a fine line between trying hard and trying too hard.

[33] Blake Solomon of AbsolutePunk found the album lacking in terms of instrumentals and songwriting saying, "It's easy to see the great ideas from previous songs at work here, but there seems to be an intentional restraint placed on the band's likeable pop inclinations.

"[16] The Guardian criticized the album for its lackluster blues rock production and Willett's performance, saying "his voice is too drearily clean-cut to deliver a true emotional punch.

"[34] Ian Cohen of Pitchfork felt that the album was hampered by the band's uninspired musicianship and songwriting and the hype surrounding them, saying that "Proponents raved that Cold War Kids arrived fully formed, but as the band continues to stubbornly emphasize their weaknesses, Loyalty To Loyalty is proof that their detractors can say the same thing.

[39] However, it charted thirty-three spots lower than Robbers & Cowards in the United Kingdom, entering at number 68 in that country for one week.