[3][4][5] Later he became known for his work as a food analyst, critic and essayist,[6][7][8][9][10][11] as well as a sports biographer.

[12] Farinotti offers a deep analysis of the current state of the world of food (as a standardized, homologated vortex of sponsorships and TV shows).

[13][14] His books #mondoristorante and ReInstaurant have received the highest acknowledgments from Italian critics.

[15][16] Farinotti was testimonial for UNESCO City of gastronomy;[17] he wrote the official guide for Parma Capital of Culture Best Restaurants & Food Producers,[18] and works for many Italian and international food magazines and journals.

[19] Farinotti is the official biographer of many Italian athletes, including the Olympic silver medal Rachele Bruni,[20][21] the tennis player Sara Errani,[22] the women's national softball team[23] and some international soccer players.