Lucas Lira Soares (born April 16, 1994),[2] is a Brazilian YouTuber, businessperson, and influencer.

He gained popularity through his vlogs on the YouTube channel Invento na Hora, where he showcases his daily life with humor, often featuring his partner and child.

[6] Finally, in 2012, Lira was able to acquire a camera, which helped for him as he was able to start the channel Invento na Hora.

[7][8] In 2014, Lucas Lira made an appearance on Phenomenon of the Internet, a segment on the Eliana program on SBT.

Although he did not win the competition, his presence generated considerable buzz and he even reached one of the top spots in Twitter's Trending Topics.

This gave Invento na Hora more visibility and in November 2014, Lucas Lira reached 1 million subscribers.