Luciana Pignatelli

Luciana Malgeri Pignatelli (13 January 1935 – 13 October 2008)[1][2] was an Italian spokesmodel for Camay soap in the late 1960s and early 1970s, and later a jewellery designer.

The couple had two children: Princess Donna Fabrizia (born 30 January 1956), married to Stephen Fiamma; and Prince Don Diego (born 21 May 1958), a Group Managing Director of UBS until 2016 and subsequently Partner of Greentech Capital Advisors, formerly married to Cristina Prandoni Porta and subsequently to Francesca Scarsini, who passed away in 2010.

In the 1970s, as Luciana Pignatelli, she became the spokesperson for the soap Camay, appearing in U.S. and international television commercials.

[4] In her last years, she became a jewellery designer, travelling twice yearly from her home in London to the Bangkok workshops of Rolf von Bueren, a German noble who established Lotus Arts de Vivre, a leading jewellery and objet d’art company in Thailand.

[8] Upon learning her investments had become worthless, she informed friends "I can’t face being old and poor," and in October 2008 committed suicide by sleeping pills washed down with gin.