Created by advertising agency Campbell Doyle Dye,[1] it impersonated the form of a trailer for a purported thriller feature film titled Lucky Star.
[2][3][4] Actors Benicio del Toro and Ana Cristina starred in the piece, which was directed by Michael Mann.
[3][5] The 2½-minute presentation centres on Mr. H (del Toro),[1] whose success in gambling and on stock market trading attracts the attention of United States intelligence agencies, who are suspicious as to how he can be so consistently lucky.
[2] Pursued by the authorities, including a helicopter, through downtown Los Angeles, he makes a surprise getaway in his car[1] with his female companion Evilina (Cristina).
[3] Although he was uncredited for his work[2] (the billing credited "Mercedes Films"[6]), he received an undisclosed fee for his involvement[2] and retained the rights to make a real Lucky Star movie in the future.