Founded in November 1999 by former Nike executives,[4] it specialized in activewear for women including clothing intended for use during yoga.

It designed, manufactured and sold its own product lines including jackets, bras, tops, and bottoms.

[6] Lucy Activewear, Inc. was acquired on August 24, 2007 for $110 million by North Carolina–based VF Corporation (NYSE: VFC).

[1] [2] In 2017, Lucy closed a majority of its stores and was merged into The North Face by the VF Corporation.

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