Lucy Bella Earl studied at the University of Westminster, from which she graduated in 2016 with a BA in Marketing Communications.

Within its first year of operation, the channel was followed by 100,000 viewers and she decided to focus on turning it into a full-time job and business.

[1] In 2018, the channel's followers exceeded one million,[3] and the University of Westminster gave her the Entrepreneurial Award for her online activities.

[3] The content of the channel has been subjected to scholarly analysis, i.e. in Indonesia: at the Maulana Malik Ibrahim State Islamic University Malang (2018),[10] at the Universitas Muhammadiyah Jakarta (2022)[11] in Jakarta, at the Universitas Islam Negeri Raden Mas Said Surakarta (2023)[12] in Surakarta, and at the Jagiellonian University in Poland (2022)[13] and recommended to learners of English.

[14][15][16][17] Apart from her mother tongue, Lucy Bella Earl is fluent in Spanish and has a good command of Italian.