On her return to the UK in 1996 she was appointed features editor of The European newspaper, reporting on news, culture and fashion from across Europe.
Yeomans was appointed deputy editor of Vogue in 2000 but was offered, and accepted, the position as editor-in-chief of Harpers & Queen at lunchtime on her first day.
The newspaper wrote that Lucy Yeomans is – "one of the most glamorous and best-connected women in magazine publishing, Yeomans has completed a long journey to reposition her title, Harper's Bazaar, taking it step by step from society handbook to a fashion bible for aspirational young women."
In 2012, after 12 years as the editor of Harper's Bazaar, Yeomans became the global content director of Net-a-Porter,[3] launching firstly the company's weekly digital magazine The Edit in 2013, followed by the acclaimed global fashion bi-monthly print magazine Porter in the spring of 2014, of which she held the position editor-in-chief and oversaw the magazine's highly successful Incredible Women franchise.
In February 2019, Yeomans left Net-a-Porter to set up her own fashion and technology business.