The firm moved to a factory in Ludwigshafen in 1861 and slowly grew, largely due to the innovative nature of Ludowici's steam-powered tile press.

[6] After visiting a friend in the area, George Herman Babcock became interested in the possibilities of terra cotta and bought stock, eventually becoming president of the company.

The presence of this school allowed the company to collaborate with leading ceramicists of the time such as Charles Fergus Binns, who did extensive consulting work with Celadon.

To tap into this interest Ludowici-Celadon released The Tuileries Brochures in 1929, which contained articles written by prominent authors and architects such as Aymar Embury II, Frederick Ackerman, Jacques Carlu, and Hilaire Belloc.

[16][17] During World War II the company suffered from a decline in domestic construction and supplemented its limited production of roof tile by temporarily opening pottery divisions in New Lexington and Coffeyville.

[18] In 1956 the factory in Coffeyville, Kansas was closed due to declining demand for terra cotta tile, and in 1976 Ludowici-Celadon was purchased by CSC Inc. of Chicago.

[19][20] The company saw growth in the 1980s with a growing interest in historic restoration, and in 1986 sponsored a competition and exhibit with the National Building Museum on architectural terra cotta ornamentation.

[23] Ludowici introduced wall cladding tile and in 2007 it opened its first showroom in a renovated former shipping building at its New Lexington factory.