Luis Pardo Céspedes (20 June 1968, Barcelona, Spain), manager and writer, He is considered a specialist in leadership and new technologies as well as its application to small and medium enterprises.
His studies and his family experience allowed him to become one of the great Spanish experts in the application of new technologies and digitalization of small businesses.
In addition, Luis Pardo is a loyal defender of diversity as an engine of innovation and he is an expert in managing multidisciplinary, multigenerational and multicultural teams.
He began his career in 1989, a year after finishing his degree, as a marketing manager in Copeca, a family business in the food sector that had begun its internationalization.
Due to all this, it has become a benchmark in the world of SMEs and self-employed and has led him to collaborate as a guest firm in magazines and newspapers, such as [ El País Economía].
Finally, he works as an advisor to new companies, which allows him to have a much wider perspective on the reality of the entrepreneurial ecosystem in Spain.